Unmasking the Modern Ball
Van Cleef & Arpels

Event Branding, Creative Direction, and Design

Van Cleef & Arpels is known for their timeless creations and ingenious ideas.  As part of its mission, the brand supports arts and arts education at its highest levels.  Supporting the New York Academy of Arts, Van Cleef & Arpels is the lead sponsor of the Tribeca Ball, the school’s annual gala fundraiser. All kinds of culturally diverse attendees are drawn to this party from uptown and downtown celebrities and personalities to art stars to tastemakers. 

After our success with The Mirrored Ball in Miami, we were asked to provide creative direction for the 2012 Tribeca Ball Gala. Drawing inspiration from Van Cleef & Arpels’ current Haute jewelry collection, Bals de Legende, we conceived the evening as a modern rendering of one of the 5 most famous balls of the last century. This central narrative was woven into our creative strategies and design production.